Everyday Magic
Durham, NC, USA · hybrid · High · Authority score: 87
Publishes own tarot decks; runs EM University for esoteric education; known for Instagram live sales
Category
Metaphysical shop
Also listed under: Tarot/oracle shop, Crystal shop
Location
Durham, NC (two storefronts)
Products
Crystals, tarot/oracle decks, altar items, books, witchy wares, in-house decks (Wayhome Tarot, Visions in the Liminal Space)
Services
In-store shopping, online orders, live sales, Sunday Reading subscription, EM University, coven slumber parties
Tradition or aesthetic
Eclectic witchy, modern mysticism
Price range
$$
Shipping regions
United States
Date checked
2026-07-06
Positioning
Preeminent online metaphysical boutique and publisher of in-house tarot decks
Notes
Founded March 2016; featured in media; strong community engagement